Public Speaking Publicity 

Promoting Your Public Speaking Event and Publicity Tips for Professional Speakers

Do you find yourself struggling to compete with other professional speakers? It may seem like other speakers are always getting all the publicity. If this is the case, you may need to change your publicity tactics just a bit. There are steps you can take to improve your publicity as a public speaker and have more success with your attempts without having to spend a lot of money.

Here are some ideas for you to consider:

• If your speaking events are free, post them on Craigslist for free advertisement
• When speaking for a group, offer a short summary for the group’s newsletter. You can include a photo and bio
• Write up some direct to customer press releases so you can post them online for buyers
• Start a blog- it’s a great, free way to get your name out there
• Seek editorial calendars from print media that you are considering pitching to
• Build a network with other speakers in your topic or area
• Become an expert in your topic and then refer to yourself as an expert in your marketing materials and press page
• Start a short television show or radio show (seek local stations)
• Write for ezines or websites that pertain to your topic and target market
• Make business cards and pass out at opportune times
• Get involved in online communities in your topic or niche

When you try these tips and tactics in your own publicity plan, you will find it easier to get your name out there, become recognized and achieve many things that you want as a professional speaker.

When it comes to getting publicity for your cause, you sometimes have to get creative in your thinking and your tactics. As a professional speaker, it’s important not to blatantly advertise but instead to show people that you have something of value to offer so they invite you.

Related topic: Should You Become a Professional Speaker?

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